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The domain mrdonut.com.au states the following, "Mr Donut Bakery is based in Melbourne." We observed that the website also stated " And we deliver fresh baked products across all suburbs of metropolitan Melbourne and in the country areas of Victoria." It also stated " Our frozen baked products range is distributed to all states of Australia. Our bakery products include donuts, muffins, slices, cakes, pies and pastries. Mr Donut delivers fresh baked products across Victoria 7 days a week. Mr Donut manufactures frozen products for distribution across Australia." The header had donut company australia as the highest ranking keyword. This keyword was followed by mr donut australia, melbourne donuts, and bakeries in australia which isn't as urgent as donut company australia. The other words the site used was bakers in melbourne. melbourne bake house is also included but might not be understood by web crawlers.